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Brand > Idea Toscana

A blessing natural skincare line inspires us ''cherishing'' and “sustaining” the nature

Known as “the Mediterranean liquid gold ", olive oil is rich in monounsaturated fatty acids, polyunsaturated fatty acids and antioxidant agent, such as polyphenols and Vitamin E. This highly nutritious natural food does both health and skin good. Its natural ingredients are very skin-friendly and effective as moisturizer and anti-aging agents, which restore skin’s elasticity, lustrousness and smoothness. Keep using it particularly helps nourishing dry and itchy skin and reducing wrinkles.

Antonio Pieri and Ludovico Martelli are two entrepreneurs from Ludovico Martelli Group, a onglomerate from Florence, Italy. Ludovico Martelli Group since 1908 to date, has been participating in production of skin care products for over 100 years. They have an idea about making a skincare line by means of the precious natural food, Tuscan Extra Virgin Olive Oil. They want to benefit more people through their great idea and henceforth to inspire more people “cherishing” the nature.

It is the Prima Spremitura of Idea Toscana, the first skincare line made of Tuscan Extra Virgin Olive Oil “IGP”. According to the strict disciplinary guideline, the paste/cream of the product is prepared first while the Tuscan Extra Virgin Olive Oil “IGP” is added at the end of the production process, the cold raw extra virgin olive oil. This is because only in this way all the proprieties and the benefits of this precious active ingredient can be transmitted and maintained on the human skin without any physical and chemical interference. The skin then can enjoy the benefits of being enriched and nourished but not greasy.

Idea Toscana Promises

1. All products contain the top class Tuscan Extra Virgin Olive Oil “IGP”

2. Safe & Respect

° No SLS / SLES, Parabens, Silicon, Isothiazolinos, Artificial Colours, Fragrances

° No animals testing

° No Greasy residue

3. Quality & Efficacy

° Dermatologically and microbiologically tested

° Made only with detergents of vegetable origin

° With natural essential oils (allergens of vegetable origin)

° Moisturizing action, nutritious, soothing, antioxidant

° Rapid absorption

° Low acidity

° For use on Children's delicate skin

° Leaves a pleasant velvety feeling for a soft and bright skin