1. Our General Policy
Prima Living (hereinafter referred to as the " Site ") is committed to protect your
privacy. The Site will apply and comply with the laws and principles of the Personal
Data (Privacy) Ordinance (Cap 486) of the Laws of Hong Kong and to meet
internationally recognized standards of personal data privacy protection.
2. Data Collection and Use
(i) To facilitate the Site to provide services to you from time to time, it is necessary for
you on a voluntary basis to supply the Site with personal data. Personal data collected
by the Site may include but not limited to the following :
c. telephone or pager or fax number
d. e-mail address
e. credit card number, name of bank and expiry date
f. other data in connection with our operations.
The information is used only by the Site for the purposes stated in the respective
screens on which the Site invites you to provide your data and in accordance with this
policy statement. The Site will only use the information provided for the stated
purposes. The Site will not use your personal data for any other purposes without your
prior consent unless such use is permitted or required by law.
(ii) The Site does not collect any personal data from you during your browsing our
website. When you visit our website, the Site records your visit only as a "hit" and IP
address and does not collect any personal data from you. The "hit" information is to
allow the Site to compile general statistics to show the daily number of visitors to our
website. The Site uses this information only for preparing general statistics on the usage
of our website.
(iii) When you visit certain services of our website, the Site collects general
information about your visits by means of cookies files. The information is only used
for analyzing your preference in relation to the member services we provide and will
not be provided to any third parties.
3. Data Security
Once the Site has obtained your personal data, they will be maintained securely in our
system. Only the authorised staff, who has been properly trained, will be permitted to
access to such personal data. The Site will also ensure compliance by our staff with the
strictest standards of security and confidentiality.
4. Transfer of Personal Data
Your personal data held by the Site will be kept confidential but the Site may provide
such information to :
a. banks in connection with payment of relevant fees;
b. any other person or corporation under a duty of confidentiality to us which was
undertaken to keep such information confidential;
c. where such disclosure is authorised or required by law; and
d. other third party organizations which may assist in Aurora's business.
5. Use of Personal Data for Direct Marketing
The Site may from time to time send direct marketing materials based on your personal
data. If you do not want your personal data be used for the purpose of direct marketing,
please advise the Site in writing or by e-mail.
6. Access and Correction of Personal Data
The Ordinance provides you the rights to ascertain whether the Site is holding your
personal data, to obtain a copy of those data, and to correct any data that is inaccurate.
Requests for access and correction shall be sent to our e-mail address at